Digital Marketing Manager

Digital Marketing Manager/Executive

£32,000 - £37,000

Welwyn Garden City

In return, the company is offering:

• A fun environment where you will receive the training and support to develop and progress
• Clear path for progression
• Free parking
• 25 days holiday entitlement plus bank holidays
• Bonus
• Pension

This excellent opportunity has come up due to growth within a well-recognised packaging company, that is one of the leading providers in luxury brands packaging. The company has been running for 130+ years as a leading manufacturer and are now seeking a Marketing Manager/Executive who is looking to further their career and help with the continuous growth of the company.

Your day-to-day activities will include:

• The role would require a well-rounded individual who is comfortable working on their own and with a content creator to develop the website and drive business.
• Managing budgets
• Must be able to use either HTML or CSS with the ability to put a page together
• Experience of starting from scratch and building a marketing platform
• Developing and implementing SEO strategies
• Essential experience of PPC and ensuring there is more clicks for the website,
• Optimising website content using on page, off page, and technical SEO skills, ensuring consistent brand identity and tone of voice
• Strong command of Adobe or similar
• Development of content that resonates with the target audience
• Google Ads management including the design, implementation, and optimisation of campaigns to align with seasonal activity while keeping within budget
• Designing and implementing lead generation campaigns as well as managing landing pages, making leaflets, brochures and helping and leading with exhibitions.
• Measurement and reporting of key website performance metrics

Who are they looking for?

To be successful in this role, you will need to demonstrate the following skills and knowledge:

• Knowledge of the wider marketing landscape and channels
• Experience with Google Analytics and Google Ads
• Building and strengthening relationships with internal and external teams within the business
• Experience of PPC and SEO
• A creative background
• Management experience
• Time management and organisational skills, and the ability to manage multiple tasks
• A genuine interest in digital marketing trends and techniques

Note – You do not have to come from a packaging background but a B2B environment would be essential.

If you are interested in applying for this opportunity or wish to receive further information, please contact Sean Turton on 01254781300 or email a copy of your current CV to sean@serlimited.com