Test Owner
Elliot Williams
LIVING THE DREAM SINCE 2026
Experience:
I started my career in the automotive industry washing cars and worked my way upto sales. Then spent a few years selling cars/car finance, moved into merchant services and now I’m here!
I’ve also washed my car at least once a week for 11 years straight
Favorite Industry Fact:
The UK electricity grid sometimes sees a sudden spike in demand when millions of people switch on their kettles during breaks in major TV events, a phenomenon known as "TV pickup."
Biggest Wish:
To travel around the world training martial arts. On the list : Brazil, Japan, Myanmar, Thailand.
Dan Morgan
LIVING THE DREAM SINCE 2024
Experience:
I have over 12 years of sales experience across both B2B and B2C environments, building strong relationships and delivering results across a variety of sectors. For the past two years, I have been with SER Ltd, working within the Fleet & Telematics industry across commercial, technical, and leadership roles.
Outside of work, I'm 30-year-old and a proud father to two young children, aged 2 and 6, who keep me very busy and motivated.
Favorite Industry Fact:
Did you know? A single connected vehicle can generate millions of data points every day, helping businesses improve safety, save money, and make smarter decisions.
Biggest Wish:
To win the Euro Millions
Chloe Hannah
LIVING THE DREAM SINCE 2026
Experience:
I have always been in and around Recruitment and HR throughout my career, spending majority of my 20’s over in Australia and New Zealand I have worked across a variety of industries such as Education and Mining. Throughout my career I have prided myself on going the extra mile for both candidates and clients. I also played football for both Bolton Wanderers and Manchester City. In a recent charity football game I megged a colleague (Joey) 3 times.
Favorite Industry Fact:
CNC machines often use more computing power than early space missions — modern controls like **Fanuc or **Siemens 840D run real-time motion control down to fractions of a millisecond.
Biggest Wish:
For time travel to become a real thing in my life time
Owen Smith
LIVING THE DREAM SINCE 2025
Experience:
I’ve been an IT specialist recruiter for the last 4 years’ supporting MSPs up and down the country
Something about me: Lived in Verbier, Switzerland for several months just before Covid, training to become a Skiing instructor but didn’t work out because I didn’t speak French/German or Italian. You can only go so far saying Bonjour.
Favorite Industry Fact:
AI is going to take over junior support in the coming years.
Biggest Wish:
To win the lottery
Joseph Williams
Living the dream since 2024
Experience:
I've only ever worked in recruitment. I live and breath the job. Supplying the Heavy Plant sector is a particular passion of mine, having always had a genuine interest in the industry. I enjoy working closely with manufacturers, dealers, hire companies and service providers, helping them attract the skilled professionals they need to keep equipment operating efficiently and projects moving forward. My understanding of the sector, combined with a strong network of industry contacts, allows me to deliver recruitment solutions that add real value to both clients and candidates.
Darryl Halliday
Family Fun Day
Saturday 27th July - its 3 weeks away.
SER Limited’s family fun day and 7 aside football tournament is around the corner. Raising valuable money for Pendleside and East Lans hospices. Please drop by and support these great charities.
Congratulations to everyone at SER Limited
As part of our ongoing support to our charity of choice, Pendleside Hospice, SER Limited were awarded the “Corporate Challenge” winners award for our efforts over the year raising valuable monies for the charity so that they can continue with the outstanding work they do helping end of life cancer sufferers in the East Lancashire region.
An award that really matters and really does make a difference.
SER Limited nominated at The Comms Business Awards 2024
We have been nominated for: Channel Consultancy of the Year
This award is for any type of business that offers consultancy services to channel companies. This could include: marketing agencies, PR agencies, corporate finance advisories, leasing companies, engineering specialists and training providers. Applicants need to detail activities in 2023 that demonstrate how your specialist services are helping channel companies to deliver on business objectives. This is open to any type of consultancy company that can demonstrate expertise in the channel market.
The awards night is Thursday 18th July.

