Digital Marketing Specialist
Reading
£30,000 to £35,000 (dependant on experience)
30 days holiday (inc. bank), life assurance, medical benefits, laptop, hybrid working

About the role:

We are looking for a proactive and dynamic digital marketing specialist to join our team. This is an excellent opportunity for someone who is willing to help drive growth within the company regarding revenue and new leads each month for our Audio Visual services. As a Digital Marketing Specialist, you will manage our online store as well as overseeing all digital marketing campaigns and managing the marketing budget.

Key responsibilities:

•  Develop and execute tailored digital marketing strategies aligned with each business unit's objectives.
• Lead and manage digital marketing campaigns, including SEO/SEM, email marketing (both cold and warm outreach), social media, and display advertising.
• Oversee and optimize our online store, ensuring a smooth user experience and seamless integration with marketing initiatives.
• Plan, implement, and refine cold and warm email campaigns to engage prospective and existing clients while ensuring best practices for deliverability and response rates.
• Collaborate with internal teams to create compelling and relevant content for websites, blogs, and social media channels.
• Leverage tools like Google Analytics to track campaign performance, delivering regular reports with actionable insights.
• Strategically allocate and manage the marketing budget to optimize spend and maximize return on investment.
• Stay updated on industry trends, competitor strategies, and emerging digital marketing technologies to refine and enhance marketing efforts.
• Partner with sales, product development, and external agencies to ensure cohesive and effective marketing execution.

Key Performance Indicators (KPIs):

• Increase the online store revenue by 150% within 12 months.
• Consistently generate 20-30 qualified installation leads per month
• Meet or exceed targeted open and response rates for both cold and warm email campaigns.
• Boost conversion rates, average order value, and customer retention on the online store platform.
• Ensure all digital marketing activities achieve a predefined return on investment.
• Drive a specified percentage increase in organic and paid traffic to both websites.
• Improve engagement metrics across all digital platforms, including social media and email marketing.

Qualifications & Skills required:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 3-5 years of digital marketing experience, preferably in technology or audiovisual industries.
• Expertise in managing WooCommerce and Shopify online stores.
• Proven success in cold and warm email campaigns, ensuring high deliverability and engagement.
• Strong SEO/SEM knowledge and experience with Google Ads and Google Analytics.
• Proficiency in CMS, CRM tools, and basic HTML/CSS for email and web content customization.
• Strong copywriting and basic graphic design skills (Adobe InDesign, Photoshop, Illustrator, Canva).
• Understanding of typography, colour theory, and layout for effective visual communication.
• Data-driven mindset with the ability to translate insights into marketing strategies.
• Excellent communication skills and ability to manage multiple projects with attention to detail.
• Adaptable to fast-paced environments, adjusting strategies based on performance data and market trends.

To apply:

If you’re interested, get in touch with Karley at 01254 781300