Job Title

Area Sales Manager - South East

About the Company

The company is a well-established UK supplier of LED lighting solutions, specialising in innovative products for domestic, commercial, and industrial applications. With strong in-house capabilities, it provides made-to-order LED tape and profile solutions cut to customer specification, offering true plug-and-play systems that save customers time and money.

The business is known for excellent stock availability, next-day delivery on standard lines across the UK mainland, and a strong reputation for product reliability alongside high-quality sales and technical support.

Role Overview

We are seeking an experienced and driven Area Sales Manager to cover the South East region. This role is heavily focused on new business development, targeting electrical contractors and electrical wholesalers, while also growing and maintaining existing key accounts.

The successful candidate will be a proven sales professional with strong industry contacts, a passion for opening new accounts, and the ability to convert opportunities into long-term partnerships.

Territory

Kent, East Sussex, West Sussex, Surrey, and surrounding Southern Home Counties.

Candidates must be based within the territory.

Key Responsibilities

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  Proactively identify, target, and win new business opportunities within electrical contractors and electrical wholesalers

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  Develop and execute a structured new business development strategy for the region

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  Build and maintain strong relationships with key decision-makers and influencers

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  Manage and grow existing accounts to maximise sales potential

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  Promote ELD Lighting's full product range, including bespoke LED tape and profile solutions

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  Conduct product presentations and demonstrations where required

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  Maintain accurate CRM records, sales forecasts, and pipeline reporting

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  Work closely with internal sales, technical, and logistics teams to ensure excellent customer experience

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  Monitor market activity, competitor movements, and emerging opportunities

Key Requirements

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  Proven experience selling into electrical contractors and electrical wholesalers (essential)

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  Existing contacts within both sectors (essential)

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  Strong background in new business development and opening new accounts

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  Experience within LED lighting or electrical products preferred

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  Self-motivated, driven, and results-focused

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  Excellent communication, negotiation, and relationship-building skills

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  Ability to work autonomously while being part of a wider sales team

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  Full UK driving licence

Salary & Benefits

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  Basic salary: £45,000 - £52,000 (dependent on experience)

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  Monthly bonus: £400 - £500, paid monthly

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  Company car: Hybrid company vehicle

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  Holiday: 25 days annual leave plus bank holidays

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  Pension: Standard company pension, enrolled after 3 months

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  Full sales and technical support

Ideal Candidate Profile

You will be a high-energy, proactive sales professional who genuinely enjoys opening new doors and building business from the ground up. You will be comfortable working on patch, managing your own diary, and taking ownership of your territory while representing a premium LED lighting brand.

SER-IN