Sales Manager (National)


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https://www.serlimited.com/job-search/7680-sales-manager-national/lighting/west-midlands/job2026-01-21 13:58:561970-01-01 SER Limited
Job Type Permanent Full Time
Location Birmingham
Area West Midlands, England West Midlands England Birmingham
Sector Lighting
Salary £55k - 65k per year
Currency gbp
Start Date ASAP
Advertiser remoteapi
Job Ref 139602
Job Views 77
Description

Exclusive Opportunity - Sales Manager | Professional & Industrial Lighting


Location: Flexible / UK-based | Salary: £55,000-£65,000 + benefits (Total package circa 90k - £100K including car, expenses, private health, and travel)

I am exclusively representing a leading player in the professional and industrial lighting sector, seeking a results-driven Sales Manager to develop and grow business across key markets: industry, education, healthcare, retail, and transportation.

This is a unique opportunity to join a high-growth, technically-focused business with a strong project pipeline and an established reputation in specification-driven lighting solutions.

The Role
As Sales Manager, you will take full ownership of sales activities, driving business growth in complex projects and fostering strong relationships with engineering firms, contractors, and electrical installers. You will manage the entire sales cycle, provide technical and commercial consultancy, and contribute directly to the company's growth strategy.

Key Responsibilities



  • Develop and manage sales of professional and industrial lighting solutions


  • Drive growth in industrial facilities, schools, universities, hospitals, retail chains, and transportation hubs


  • Build and maintain strong relationships with engineering and design studios, contractors, system integrators, and electrical installers


  • Promote product specifications in tenders, public and private projects


  • Manage the complete sales cycle, from opportunity identification to negotiation and closing


  • Support clients with technical and commercial advice, working closely with internal teams


  • Monitor project pipelines, market trends, and competitor activities


  • Prepare sales forecasts and achieve assigned targets


  • Report weekly to senior management


Required Skills & Experience



  • Proven success as a Sales Manager in professional, industrial, or infrastructure lighting


  • Strong network within engineering firms, contractors, installers, and public/private sector stakeholders


  • Deep understanding of lighting solutions for industrial, educational, healthcare, retail, and transportation environments


  • Experience in tender-based and specification-led sales processes


  • Solid technical knowledge of lighting systems, controls, and regulations


  • Excellent negotiation, communication, and presentation skills


  • Ability to manage long and complex sales cycles


  • Results-oriented mindset with a consultative selling approach


  • High level of autonomy, organisation, and project management skills


Preferred Qualifications



  • Experience with large-scale or public infrastructure projects


  • Knowledge of lighting standards for healthcare, education, and transportation environments


  • Familiarity with sustainability, energy efficiency, and smart lighting systems


  • Background in B2B, public sector, or institutional sales


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