Our client has been established for over 40 years and is a leading provider of high-quality, sustainable food packaging solutions supplying the bakery, food-to-go and food-processing sectors. They are now looking for an Area Sales Manager / Business Development Manager to further develop their strong customer base and drive regional growth.

Area Sales Manager

£45,000 – £50,000 + realistic £5,000–£12,000 bonus + full benefits package

Home/Office Based

Our client is offering a competitive basic salary, a realistic bonus structure, electric/hybrid company car, 22 days holiday plus bank holidays, 4% pension, life insurance (3x salary), laptop/phone, and full expenses covered. This is an excellent opportunity to progress within a thriving, well-established organisation.

Responsibilities include:

• You will have proven experience developing and winning new business in foodservice, catering, packaging, or related sectors.
• You will be driven, results-focused, and able to collaborate closely with internal teams to maximise service and customer retention.
• Able to manage your diary effectively and deliver against clear KPIs and growth targets.
• Work with cross-functional teams, sales support, operations, and customer service, to ensure a seamless customer experience.
• Be out on the road 3–4 days per week identifying new opportunities, visiting customers, presenting products, and growing accounts within a £1,000,000 portfolio.
• Cover the Southwest in a regional role.

Essential/Desirable:

• Experience in food packaging, catering supplies, foodservice, or associated industries is highly desirable.
• A strong passion for food, packaging innovation, and customer-led solutions.
• A proven track record of winning business and growing accounts, ideally in the hundreds of thousands.
• Strong understanding of CRM systems, forecasting and sales reporting.
• Excellent presentation, negotiation, and communication skills.
• Ability to build strong relationships with decision-makers at all levels.

If you are interested in applying for this opportunity or would like further information, please contact Sean Turton on 01615073363 or email a copy of your current CV to sean@serlimited.com “SER-IN”